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Genesis Microchip Inc. was a supplier of integrated circuits (ICs) for video processors in flat panel LCD TVs and Monitors. Founded in 1987 by Paul Russo in Markham, Ontario, Canada and it became a public company in 1998 and employed over 500 people (2006) worldwide. Genesis acquired Faroudja which is famous for its Emmy Award winning video processing technology and a household name among Home Theatre enthusiasts. Key video processing technology includes: DCDi, MADi, image scaling (key industry patent), color management, LCD response time compensation, and founders of DisplayPort interconnect technology now a VESA standard.